Measuring size and trends in the VOD market

The project aimed to measure the VOD market by considering such aspects as the number of VOD users, VOD brand awareness and usage, evaluation of VOD platforms, propensity to change, and price sensitivity. We conducted over N=2000 CAWI + N=1600 CATI, on 16-70 y.o. population. The results helped the Client to understand the VOD market size, potential sources of business, and future fluctuations, and to solve business challenges.