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Rafał Neska
Partner & Co-Founder
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Affluent customers’ needs and lifestyle
Industry
Quantitative
Conjoint/MaxDiff
Qualitative
Qual&Quant
The project aimed to understand the needs and habits of the affluent clients’ segment. We focused on currently used financial products, satisfaction, and plans for the future.
We conducted N=12 In-Depth Interviews and N=500 CAWI, including Adaptive Choice Based Conjoint (ACBC) and MaxDiff techniques.
The results helped the Client with further fine-tuning of the product offer for this segment.
Project Highlights
What we did
The results
Rafał Neska
Partner & Co-Founder
